Sales Lead Generation

Effective Sales Lead Generation is at the heart of every successful and thriving business. We have spent many years fine tuning & developing a ‘model’ which works successfully across thousands of business sectors.

You will want to ensure that your sales team use their time wisely, we can help you to achieve this. We will develop a brief to ensure that your sales pipeline & sales lead generation campaigns are professionally nurtured providing short, medium and long term prospects.

All our telemarketers are fully trained to an extremely high standard; and most have many years of ‘Commercial Sales Experience’, this combination results in a very effective natural approach to telemarketing. The age range of our new business team is between 19 and 67, we believe that our ‘Telemarketing Account Managers’ provide an unrivalled choice for our clients, as we ‘hand pick’ them specifically to suit the needs of each telemarketing campaign.

Our professional experienced team of ‘Telemarketing Account Managers’ will become an invaluable extension of your own Sales Team. Together we will execute a campaign that is specifically designed to gain a quick return on your investment.

How do we approach your ‘Sales Lead Generation’ campaign?

Firstly we will develop a brief to understand the following critical success factors:

• Which companies are your best prospects, based on verticals sectors, employee size, turnover, geographical location, type of site, etc.
• We will gain an understanding of the range of decision maker job functions, in some instances there may be several decision makers involved in the sales process in which case we will ensure that we engage a suitable contact to ‘champion’ us into the organisation.
• We will jointly develop qualifying questions that will assist us in ensuring that your sales team receive well qualified prospects that match your offering. Our team work un-scripted ensuring that meaningful, intelligent and relevant discussions take place.
• Our team are very experienced at handling objections, we will also work with you to develop ‘Industry Specific’ objection handling solutions.
• We build relationships with your prospects, nurturing them and keeping them warm so that you are at the front of their mind at exactly the right time.
• The output from lead generation campaigns is often summarised in terms of A-Leads, B-Leads etc (and is accompanied by detailed notes and observations), which means your sales team will be able to work with warm, well profiled leads and so improve their sales conversion and revenue generation.
• We will also combine email and direct mail with your telemarketing campaign to ensure that the client keeps us front of mind and of course re-enforcing the sales message to them.

Effective Sales Lead Generation Services:

In order to ensure that we do not miss a trick during the briefing process we include the following options to ensure that your ‘Telemarketing Account Managers’ have all the necessary tools for your business lead generation campaign:

Training:

• Visit to your premises to gain a first hand insight into your operations.
• Attend any in-house technical product training courses.
• Accompany members of your ‘Field Sales Team’ on sales appointments.
• Visit to our offices to observe first hand your ‘Sales Lead Generation’ campaign while it is live.

Total Quality Management:

In order to ensure that our team are always at the top of their game we have a total quality management system in place which includes the following:

• All calls are recorded, this means that we can provide our clients with 100% transparency. Sales Leads that are generated for you will be accompanied with a copy of the call recording giving your sales team an invaluable insight.
• During the first day and at frequency’s to suit you we will arrange for a selection of call recordings to be sent to you. These call recordings will include calls that were both successful and those that were not. (We call them the good the bad & the ugly)
• Once you have had a chance to review the call recordings we will arrange a time that is convenient for you to participate in a ‘Telephone Conference Call’. We will arrange for a Senior Project Manager and your Telephone Account Managers to attend.
• Jointly they will facilitate feed back directly from you so that we are able to celebrate the positives from the calls we have made and learn from any negatives.
• This process will continue to take place throughout your ‘Sales Lead Generation’ campaign.