How Market Research Will Help You Increase Your Profits

The more you know and understand about what your customers and prospects think the better placed you are to make the right decisions about how to serve them better … but it’s far more than that. In fact, that knowledge is critical to your company's success.

You need to know…

• Precisely what is important to them, and why.
• Exactly what your customers and prospects need and want from you
• If they’re already a customer, how well you are performing in their eyes.
• As you know their perception is everything.

Imagine how valuable it would be to you and your business to have truly valuable customer and market insight. The depth of insight that will enable you to…

• Take the correct actions to drive your business forward
• Increase the number of customers you have

Satisfy your customers completely, in turn enhancing your revenue and profitability.

Well, that’s where DMC Associates & JEM Sales and Marketing come in.

When you need bespoke market and marketing research solutions that truly deliver, you’ll be pleased to learn that we have been completing successful market research campaigns within the business-to-business sector since 1995. So, for the last ten years we’ve built systems and processes to ensure you get comprehensive, accurate, usable and highly valuable information … as and when you need it.

There are a full range of services that embrace both quantitative and qualitative research and all research services are run in accordance with the Market Research Society code of conduct.

The key market research services include: 

• Satisfaction Surveys – For all customers; whether they be distributors, retailers or end users…. all points in the value chain will be covered.
  
• Market Profiling – Time, money and effort are regularly wasted by not targeting the correct market. By effectively segmenting your market, based upon tangible and relevant customer characteristics, greater business efficiency will be delivered.
  
• Competitor Evaluation  - Find out how you can differentiate your business or product effectively from your competitors.
  
• Mystery Shopping – Are your staff really doing what you want and complying with approved ways of working? Does the impression your customers have of your business delivery match yours?
  
• Lost sales/customer analysis – If you can establish why you’re losing them, you can work out how to keep them. It’s proven that when you stem this loss by just 5% you can increase your profits by up to 125%.

You can also utilise bespoke qualitative research programmes, which we’ll create to meet your specific objectives; to promote understanding or diagnose problems or evaluate your products and/or services (using the most appropriate methodologies). So contact us to discuss your particular requirements in this area.

Here’s How We Will Deliver Exactly What You Want And Need

The key is to establish what you do, and don’t, need. Some of our customers are well versed in market research and come to us with finished questionnaires and defined samples and perhaps, only want raw data to analyse in-house. Once agreed that this will deliver the outcome they’re looking for, we’ll carry on with their implementation. Others customers have decided that they need market research and that’s as far as they have got before calling us in.

In the latter case we’ll work with them to precisely define their real objectives, choose the most appropriate and cost effective methodology, agree the right research sampling base, implement efficiently and according to your business’ information needs, analyse, report and recommend future actions.

No matter how simple or complex, we are happy to take your brief and expedite it with professional efficiency, delivering your results on time and to a high standard.

How Your Data Is Collected

Efficiency and accuracy are paramount, your survey data can be collected by telephone, email, online, self-completion postal surveys or face-to-face. These methods can be combined readily to ensure that you achieve the optimum number of responses. The extensive experience of our in-house team of telephone researchers means that we can, rightly, pride ourselves on the quality of their implementation and interaction with your customers. Telephone interviewing is an efficient and relatively fast way of gathering your survey data and is particularly useful when your respondents are geographically dispersed. The two-way interaction between the interviewer and your respondent ensures that misunderstanding is minimized … No matter where your markets are we’ll work on a multilingual and global basis, with our own staff’s competencies and those of our associates.