Telemarketing Database Optimisation & Data Cleansing
Marketing database service: cold calling database and database cleansing.
When you read marketing studies and reports you’ll see that getting your targeting right can make as much as 10 times, or 1000% difference in the response.
It may sound ludicrous but what criteria have you applied to choosing the right data? You see our job is to help you maximise on your project, the get the best return on your investment, often by testing and refining … but also by ensuring that the best data is being used.
If you aren’t sure that you have a suitable database to prospect we can discuss it with you and if it’s appropriate we can source you a suitably targeted database that specifically matches your criteria. In the past decade we’ve dealt with approximately 1.49 pieces of data on behalf of our clients and ourselves and we’re happy to give you the benefit of that experience with free and impartial advice … it’s part of your personal service. Through DMC Associates & JEM Sales and Marketing and our data specialists you have access to 89 suppliers of top data in the UK and another twenty globally.
Your data can be provided using many different criteria selections, including:
- SIC code (Standard Industrial Classification) Business Description/Sector
- Employee Size
- Financial Turnover
- Job title/job role
- Region (postcode, county, country)
- Plus specifics such ‘number of pc users, number of office locations, hardware used etc.
So, virtually, whatever your criteria, the most appropriate data can be sourced leading to the most effective campaign possible.
If you do decide that you have the right data we’re happy to use it but you must ensure that it’s legal.
As it is now unlawful for someone in business to make unsolicited sales and marketing calls to a business telephone number registered with the Telephone Preference Service, it is your responsibility to ensure that your data is screened.
The legislation states that you MUST screen your data at least every 28 days otherwise you may incur a fine. DMC Associates & JEM Sales and Marketing are able to provide a full TPS screening service to you for as little as £50.00 (plus VAT) per thousand records per 28-day cycle.
If you are unsure simply call us on 0800 083 3767 or contact us through our Contact page and we’ll be happy to help or for further information on the Telephone Preference Service and your legal obligations please visit www.tpsonline.org.