Appointment Setting

Appointment Setting Services

Business to Business Appointment Setting

Opening the right doors for your sales team lies at the heart of our business, with over 13 years experience in business to business appointment setting our agency has successfully made thousands of qualified ‘Sales Appointments’ for clients across hundreds of business sectors. Resulting in millions of pounds of new business revenue and thousands of new accounts!

Our team of passionate professional ‘Telemarketing Account Managers’ are trained to an extremely high standard; and most have many years of ‘Commercial Sales Experience’, this combination results in a very effective natural approach to telemarketing. The age range of our new business team is between 19 and 67, we believe that our ‘Telemarketing Account Managers’ provide an unrivalled choice for our clients, as we ‘hand pick’ them specifically to suit the needs of each Appointment Setting campaign.

Our team of ‘Telemarketing Account Managers’ will become an invaluable extension of your own Sales Team. Together we will execute a campaign that is specifically designed to gain a quick return on your investment.

How do we approach your ‘Appointment Setting’ campaign?

Firstly we will develop a brief to understand the following critical success factors:

• Which companies are your best prospects, based on verticals sectors, employee size, turnover, geographical location, type of site, etc.
• We will gain an understanding of the range of decision maker job functions, in some instances there may be several decision makers involved in the sales process in which case we will ensure that we engage a suitable contact to ‘champion’ us into the organisation.
• We will jointly develop qualifying questions that will assist us in ensuring that your sales team receives well qualified sales appointment setting that matches your offering. Our telemarketing team work un-scripted ensuring that meaningful, intelligent and relevant discussions take place.
• Our telemarketing team are very experienced at handling objections, we will also work with you to develop ‘Industry Specific’ objection handling solutions.
• We build relationships with your prospects, nurturing them and keeping them warm so that you are at the front of their mind at exactly the right time. It is important to remember that to develop a relationship to a point where you can achieve a sales appointment often requires a long-term contact strategy to be developed and implemented.
• Crucially of course we will want to ensure that we have an effective journey plan in place to make the most use of face-to-face selling time for your sales team.
• We will also combine email and direct mail with your telemarketing campaign to ensure that the client keeps us front of mind and of course re-enforcing the sales message to them.

Effective Appointment Setting Services:

In order to ensure that we do not miss a trick during the briefing process we include the following options to ensure that your ‘Telemarketing Account Managers’ have all the necessary tools for your Appointment Setting campaign:

Training:

• Visit to your premises to gain a first hand insight into your operations.
• Attend any in-house technical product training courses.
• Accompany members of your ‘Field Sales Team’ on sales appointments.
• Visit to our offices to observe first hand your appointment setting campaign while it is live.

Total Quality Management:

In order to ensure that our telemarketing team are always at the top of their game we have a total quality management system in place for sales appointment setting which includes the following:

• All calls are recorded, this means that we can provide our clients with 100% transparency. All appointments that are made are supplied to you with a copy of the call recording giving your sales team an invaluable insight.
• During the first day and at frequency’s to suit you we will arrange for a selection of call recordings to be sent to you. These call recordings will include calls that were both successful and those that were not. (We call them the good the bad & the ugly)
• Once you have had a chance to review the call recordings we will arrange a time that is convenient for you to participate in a ‘Telephone Conference Call’. We will arrange for a Senior Project Manager and your Telephone Account Managers to attend.
• Jointly they will facilitate feed back directly from you so that we are able to celebrate the positives from the calls we have made and learn from any negatives.
• This process will continue to take place throughout your Appointment Setting campaign.